MENU

×

Page
  • Page
  • News
  • Events
  • Notice
AHSANULLAH UNIVERSITY OF SCIENCE AND TECHNOLOGY

School of Business




Mr. Md. Hafez



Designation: Assistant Professor

Email: md.hafez.sob@aust.edu

Office Extension:

Room No: 7C01/8

Google Scholar Profile

Scopus Profile

Orcid Profile



Research Interests

  • Social Media Marketing
  • Consumer Behavior
  • Branding
  • CSR
  • Neuromarketing
  • Sustainable marketing

Educational Background

  • Master of Business Administration (MBA), (Marketing), University of Dhaka
  • Bachelor of Business Administration (BBA), (Marketing), University of Dhaka

Honors and Achievements

  • Reviewer Certificate, FIIB Business Review indexed by Scopus (Q3), Paper Title:Decoding the relationship between social media marketing and brand loyalty: Exploring the role of brand and value consciousness, 2022
  • Reviewer Certificate,Cogent Business & Management indexed by ESCI,Scopus (Q2), Paper Title: Factors influencing the behavioral intention to use Crypto-currency among Saudi Arabian public university students: Moderating role of fi, 2022
  • Reviewer Certificate, Academia Revista Latinoamericana de Administracion by SSCI, Scopus(Q2), Paper Title:Digital banking service and brand equity: influence and structure of their interrelationship for Academia ARLA, 2022
  • Reviewer Recognition Certificate, FIIB Business Review indexed by Scopus (Q3), Paper Title: Understanding brand self-expressiveness and hedonism for impelling customer-brand love towards hypermarket brands, 2022
  • Certificate of participation, Creating value through impactful research, 2022
  • Reviewer Certificate,International Journal of Evaluation and Research in Education indexed by Scopus, Paper Title: Factors influencing accounting students’ feedback engagement during Covid-19 pandemic, 2022
  • Book Reviewer Certificate: Impact of Brundtland Commission on select climate changing variables, Book Name: Handbook of Research on Building Greener Economics and Adopting Digital Tools in the Era of Climate Change, 2022
  • Reviewer Recognition Certificate, FIIB Business Review indexed by Scopus (Q3), Paper Title:IN OUR BRAND WE TRUST: MODELLING THE IMPACT OF SOCIAL MEDIA BRAND ENGAGEMENT IN BUILDING CUSTOMERS’ RESILIENCE TO NEGATIVE WORD OF MOUTH, 2022
  • Reviewer Certificate, International Journal of Human-Computer Interaction indexed by SSCI,Scopus(Q1), Paper Title:Social Media Marketing Activities and Online Travel Agent Website Preference: The Moderating Role of Quality Dimensions, 2022
  • Reviewer Certificate, International Journal of Human-Computer Interaction indexed by SSCI,Scopus(Q1), Paper Title: Enhancing perceived usefulness and ease of use of mobile commerce and user’s attitude towards mobile commerce, 2022
  • Reviewer Certificate,International Journal of Evaluation and Research in Education indexed by Scopus, Paper Title:Factors influencing accounting students’ feedback engagement during Covid-19 pandemic, 2022
  • Reviewer Recognition Certificate, Kybernetes indexed by SCI,Scopus (Q1), Paper Title: The research on the influence mechanism of consumer loyalty under the network pre-sale mode, 2022
  • Reviewer Recognition Certificate, FIIB Business Review indexed by Scopus (Q3), Paper Title: THE INFLUENCE OF CUSTOMER PERCEIVED ETHICALITY ON BRAND OUTCOMES – A STUDY OF THE INDIAN SERVICE SECTOR, 2022
  • Reviewer Certificate, International Journal of Human-Computer Interaction indexed by SSCI,Scopus(Q1), Paper Title: A Study to Evaluate Personal Brand in Social Network in Audiences’ View- Social Transparency Theory Perspective, 2022
  • Reviewer Certificate,International Journal of Evaluation and Research in Education indexed by Scopus, Paper Title: Exploring Students’ Mathematical Literacy and Its Effectiveness Using CL-CUPS Learning Model in Indonesia, 2022
  • Reviewer Recognition Certificate,Cogent Business & Management indexed by ESCI,Scopus (Q2), Paper Title: Working capital management and stock performance evidence from an emerging market, 2022
  • Nominated as an Editorial Board Member,an International journal Indexed by Web of Science (ESCI), Marketing and Management of Innovations, an International journal Indexed by Web of Science (Emerging Sources Citation Index), 2022
  • Reviewer Recognition Certificate, Advances in Environmental and Engineering Research, USA, Paper Title: The Effect of Green Brand Image towards Brand Loyalty: Brand Trust and Perceived Value as Intervening Variables, 2022
  • Reviewer Certificate, Journal of Retailing and Consumer Services indexed by SSCI. Scopus (Q1), Paper Title: Exploring the factors that drive consumers to use contactless delivery services in the context of the continued COVID-19 pandemic, 2022
  • Reviewer Recognition Certificate, PLOS ONE by SSCI, Scopus(Q1), Paper Title: A novel framework for analyzing internal brand management in the banking sector: a probabilistic approach, 2022
  • Reviewer Certificate, Journal Of Financial Services Marketing indexed by SSCI,Scopus (Q2), Paper title: The impact of Perceived Corporate Social Responsibility on Loyalty: Hong Kong Banking Industry, 2021
  • Book Reviewer(Chapter) :Handbook of Research on Big Data, Green Growth, and Technology Disruption, Study of impact of emerging technologies across value chain function of Educational Technology (EdTech) firms: Educational Technology (EdTech), 2021
  • Reviewer Certificate, International Journal of Human-Computer Interaction indexed by SSCI,Scopus(Q1), Paper Title:The Research on the Impact of Interpersonal Attraction of Service Employee on Customer Engagement Based on S-D logic, 2021
  • Reviewer Recognition Certificate,International Journal of Bank Marketing indexed by SSCI,Scopus (Q1), Paper Title: CSR: A pathway for sustainable competitive advantage?, 2019
  • Dean's Merit List, University of Dhaka, 2016
  • Dean's Honor List, University of Dhaka, 2016
  • Dean's Honor List, University of Dhaka, 2014

Publications

  • The nexus between Social Media Marketing Efforts and Overall Brand Equity in the Banking Sector in Bangladesh: Testing a moderated mediation model, Journal of Internet Commerce, Indexed in Scopus (Q1), Web of Science, ABDC Ranked Journal, 2022
  • Examining the Effect of Consumption Values on Mobile Banking Adoption in Bangladesh: The Moderating Role of Perceived Security, Kybernetes, Impact Factor: 2.35; Indexed by SCI (Clarivate Analytics), Scopus (Q2), CiteScore: 3.7, 2022
  • Unpacking the influence of Social Media Marketing Activities on Brand Equity in the Banking Sector in Bangladesh: A Moderated Mediation Analysis of Brand Experience and Perceived Uniqueness, International Journal of Information Management Data Insights; Indexed by Scopus (Q1), Cite Score: 9.9, 2022
  • Application of UTAUT Model to Assess Mobile Banking Adoption Behavior: A Case Study on Bangladesh, MANTHAN: Journal of Commerce and Management, 2021
  • The impact of social media marketing activities on brand equity in the banking sector in Bangladesh: the mediating role of brand love and brand trust, International Journal of Bank Marketing, Impact Factor: 5.494; Indexed by SSCI (Clarivate Analytics), Scopus, Australian Business Deans Council (ABDC) Journal Quality List - A ranking, 2021
  • The Role of Social Media Marketing on Overall Brand Equity in the Telecommunication Sector in Bangladesh: A Moderated Mediation Model of Brand Love and Value Co-creation, International Journal of Asian Business and Information Management (IJABIM)-Indexed by Scopus (Q1), Web of Science (ESCI), 2021
  • THE IMPACT OF SERVICE QUALITY ON USER SATISFACTION: A CASE STUDY OF SELECTED PUBLIC LIBRARIES IN BANGLADESH, EPRA International Journal of Multidisciplinary Research (IJMR), 2021
  • Does corporate social responsibility reputation influence consumer behavior of bank customers?, Journal of Patuakhali Science and Technology University, 2020
  • Investigating the Effect of Relationship Marketing on Customer Satisfaction: Evidence from the Banking Industry of Bangladesh, Journal of Banking and Financial Services, 2019
  • Neuromarketing : A New Avatar in Branding and Advertisement, Pacific Business Review International, 2019
  • Measuring the Impact of Corporate Social Responsibility Practices on Brand Equity in the Banking Industry in Bangladesh: The Mediating Effect of Corporate Image and Brand Awareness, International Journal of Bank Marketing, Impact Factor: 5.494; Indexed by SSCI (Clarivate Analytics), Scopus, Australian Business Deans Council (ABDC) Journal Quality List - A ranking, 2018
  • Determinants of Customer Loyalty in Mobile Telecommunication Industry in Bangladesh, Global Journal of Management and Business Research, 2017
  • Factors Affecting Green Purchase Behavior of Bangladeshi Customers: A Study on Energy Saving Lamp, The AUST journal of Science and Technology, 2017
  • "Customers' Attitude towards Non-deceptive Counterfeit Mobile Phone in Bangladesh: A Study on Dhaka City, Pacific Business Review International, 2017
  • Self-banking technology adoption: A comparison among three self- banking technologies in Bangladesh, Journal of Patuakhali Science and Technology University, 2017
  • Significance of Marketing Activities in Garments Industry: A Study on Bangladesh, European Journal of Business and Management, 2014