FIELD OF INTEREST

Teaching, research and consulting in the field of Marketing, Global Business and Management of Change.

EDUCATION

Degree             :  Bachelor of Commerce (Hons.) in Marketing

Class/Position   :  First Class, First

Institution          :  University of Rajshahi, Rajshahi, Bangladesh 

Degree             :  Master of Commerce (M. Com.) in Marketing

Class/Position   :  First Class, First

Institution          :  University of Rajshahi, Rajshahi, Bangladesh 

Degree             :  Master in Business Management (Two years full time program)

Position            :  Top 20% of the MBM class of 165 students

Institution          :  Asian Institute of Management (AIM), Manila, Philippines

Degree             :  Doctor of Philosophy (Ph.D)

Title                  :  Strategic Marketing of Bangladeshi Fabrics

Institution          :  University of Dhaka, Dhaka, Bangladesh

PROFESSIONAL EXPERIENCE

Organization                 :  University of Rajshahi, Rajshahi, Bangladesh

Period                          :  From November 17, 1990 to November 16, 1993

Position                        :  Lecturer at the Department of Marketing

Job Description            :  Teaching and research

Organization                 :  University of Rajshahi, Rajshahi, Bangladesh

Period                          :  From November 17, 1993 to October11, 2000

Position                        :  Assistant Professor at the Department of Marketing

Job Description            :  Teaching and research

Organization                 :  University of Rajshahi, Rajshahi, Bangladesh

Period                          :  October 12, 2000 to February 1, 2006

Position                        :  Associate Professor at the Department of Marketing

Job Description            :  Teaching and research

Organization                 :  University of Rajshahi, Rajshahi, Bangladesh

Period                          :  December 23, 2001 to December 17, 2004

Position                        :  Chairman of the Department of Marketing

Job Description            :  Planning and coordinating the academic and extra-curricular activities

   including general supervision of the department 

Organization                 :  University of Rajshahi, Rajshahi, Bangladesh

Period                          :  Since February 2, 2006

Position                        :  Professor at the Department of Marketing

Job Description            :  Teaching and research

Organization                 :  Ahsnaullah University of Science and Technology, Dhaka, Bangladesh

Period                          :  Since April 1, 2006 (On Lien)

Position                        :  Professor at the School of Business

Job Description            :  Teaching and research

RESEARCH EXPERIENCE

1)        “Rehabilitation of Sick Industries Through Marketing Strategy and Its impact on the Growth of

         Industries in Bangladesh: A Study in Power Loom Sub-sector of the Textile Industry in Bangladesh.”

        - Financed by the Annual Development Program (ADP), Rajshahi University Rajshahi.

2)        “A Study on Consumer Behavior in Relation to the Marketing of Finished Cloth in Bangladesh.”

        - Financed by the Annual Development Program (ADP), Rajshahi University, Rajshahi.

3)        “Measuring the Effectiveness of TCB’s (Trading Corporation of Bangladesh) Distribution System.”

        - Financed by the Annual Development Program (ADP), Rajshahi University, Rajshahi.

4)        “A Corporate Strategy for Rajshahi Silk Factory.”

         * * Management Research Report as a partial fulfillment of the requirements for the degree

        of Master in Business Management ( MBM), AIM, Manila, Philippines.

ARTICLES PUBLISHED

1)         “Role of Marketing in the Rehabilitation of the Sick Power Loom Units of the Textile Industry in

         Bangladesh”,Rajshahi University Studies, Part - C, Vol - 4, 1996, Rajshahi.

2)        “Understanding Consumer: The Way To Ease The Pain in Bangladeshi Fabrics Marketing”, The Journal

        of The Institute of Bangladesh Studies, Vol - XX, ISSN 0256 - 503XI, Rajshahi, 1997.

3)        “Development of Business and Industry in North Bengal: Problems and Prospects”, Journal of the

         Institute of Chartered Accountants of Bangladesh, Vol - 25, No. 1, Dhaka,1997.

4)        “Garments Industry in Bangladesh: Issues & Challenges”, Paper presented in the international seminar on

        ‘Marketing in New Millennium’, Jointly organized by Marketing Association, Marketing Alumni

        Association and Department of Marketing, University of Chittagong, Chittagong, Bangladesh,

        September 27-28, 2001.

5)        “Key Success Factors in Silk Fabrics Marketing”, Journal of Marketing, Department of Marketing,

        University of Rajshahi, Vol 3, Rajshahi, 2002

6)        “Strategic Marketing Plan for Rajshahi Silk Factory”, Journal of The Institute of Bangladesh Studies,

        University of Rajshahi, ISSN 0256-503X, Vol 26, Rajshahi, 2003.

7)        “Management of Change in Marketing: Survival, Growth and Sustainability of the Organizations”,

       The Cost & Management (Journal of the ICMAB), The Institute of Cost and Management

        Accountants of Bangladesh, Number 4, Volume XXXIII, Dhaka, 2005.

8)        “Competitiveness of Bangladeshi Fabrics: An Analysis with Special Attention to Marketing”, Accepted

        for publication in the Rajshahi University Studies, Part – C, Rajshahi University, Rajshahi.

AWARD

        “Agroni Bank Gold Medal” for outstanding performance in the Master of Commerce (M.Com.)

        examination - 1986, University of Rajshahi,Bangladesh.